The 360 Cultural Competency Program

The 360 Cultural Competency Program aims to address the social and cultural barriers that impede the recruitment and retention of immigrant professionals.

Creative Hub 360’s Cultural Competency and Cross-Cultural Communication Program is a comprehensive, dynamic, and experiential training initiative designed to help organizations thrive in today’s increasingly diverse and multicultural environments. communication. 

Developed by our program deliver platform Creative Hub, a division of My East Coast Experience Media Group Inc., the program equips leadership teams, staff, and boards with the tools, skills, and insights needed to foster inclusive leadership, effective collaboration, and culturally responsive

Rooted in real-world application and delivered through customized modules, real-life scenarios, and experiential learning, the program goes beyond awareness—helping participants cultivate practical competencies that support respectful, equitable, and high-performing workspaces. Whether in healthcare, government, education, or the private sector, the program is tailored to meet the specific needs of each organization and its team, helping to build workplaces where everyone feels seen, valued, and empowered to contribute. 

We have proudly delivered numerous sessions of our program to clients across Atlantic Canada, serving a wide range of sectors including healthcare, education, construction, government, non-profit organizations, and chambers of commerce, among others. 

Why Choose this program?

  • We go beyond theory. Our sessions use real-world scenarios, role-playing, and interactive modules that translate immediately into actionable skills, helping participants build inclusive practices from day one. 

  • Whether you're in healthcare, education, construction, government, or the nonprofit sector, our training is tailored to your industry’s realities, challenges, and workforce dynamics. 

  • With over 80 sessions delivered to a broad range of organizations, our program consistently receives high praise for improving team cohesion, retention, communication, and cultural awareness. 

  • From front-line staff to executive boards, we meet your team where they are. Our program is accessible, engaging, and designed to build confidence in culturally responsive leadership and communication. 

  • In an era where talent attraction isn’t enough, our program helps organizations retain newcomers by creating workplaces where people feel respected, understood, and empowered to contribute. 

  • As a division of My East Coast Experience Media Group Inc., we are committed not just to delivering training, but to fostering inclusive communities where diversity is celebrated as a strength. 

  • Unlike generic training programs, ours is developed by professionals who have lived experience.

Who is this for?

Executive Leadership & Senior Management 

HR Professionals

Frontline Staff & Middle Managers 

Boards of Directors 

Community & Sectoral Organizations 

Key Objectives

  • Understand the impact of culture on communication, behavior, and workplace dynamics. 

  • Learn practical strategies to navigate communication styles, expectations, and potential misunderstandings. 

  • Equip leaders with the tools to lead diverse teams and create safe, empowering environments for all. 

  • Recognize and mitigate personal and systemic biases that affect decision-making and team dynamics. 

  • Create workplaces where newcomers, immigrants, and diverse talent feel seen, valued, and supported. 

What’s Included?

  • Tailored to each organization or sector (healthcare, education, public service, private sector, nonprofits, etc.) 

  • Interactive sessions featuring real-world case studies and group discussions. 

  • Role-plays, simulations, and storytelling exercises. 

  • Support in translating learning into workplace practice with measurable outcomes. 

Testimonials

  • Going into this course, I thought I would learn how to welcome individuals from different backgrounds into our organization. But what I experienced was so much more! Through the Cultural Competency and Cross-Cultural Communication training, I gained a deeper understanding of our workplace culture at the Atlantic Chamber of Commerce. I was able to reflect on how we engage externally, and on how we show up for each other internally—how we support each other, and how we can be more intentional about creating an inclusive, respectful, and empowering environment for everyone. This course helped me better understand my new team and the dynamics that shape our daily work. It also inspired a renewed commitment to building a culture where every voice is valued and where people from all walks of life can thrive. Thank you Ifeanyi, for guiding this journey with such care. I am walking away with more than just knowledge—I am leaving with perspective, empathy, and a sense of responsibility.

    Rhonda Tulk-Lane CEO 
    Atlantic Chamber of Commerce

  • “As part of our key strategic work on Belonging & EDIRA, we contracted with Creative Hub to deliver to a cultural awareness training program for our senior leaders. The overall sessions were delivered with emotion, passion and learning that resonated with our leaders. Our leaders participated in engaged sessions in exploiting real examples of cultural biases and approaches to building and adopting inclusive leadership practices. Overall the program was a real success for our organization.”

    Cecil Snow Chief Financial Officer & Director of Corporate Services 
    Health Association Nova Scotia

  • “The My East Coast Experience Media / Creative Hub program has been a truly valuable addition to Dykeland Lodge. The program not only fosters inclusivity and effective interactions among our employees it also strengthens our community by bridging generations and bringing moments belonging to everyone involved. We are deeply grateful for the positive impact this initiative has had on our facility. We highly recommend the My East Coast Experience Media / Creative Hub program to other LTC facilities looking to enhance the quality of their facility.”

    Keri Cochrane RN Assistant Director - Nursing 

    Dykeland Lodge – Hants County Residence for Senior Citizens 

  • “We’re pleased to have partnered with the team at My East Coast Experience in delivering cultural competency training to our employees. I would recommend this training to anyone seeking to enhance their understanding of diversity and improve their interactions with colleagues, patients, and community members. The training covered a wide range of topics, including understanding cultural differences, effective communication across cultures, and strategies for promoting inclusivity. It has positively impacted our workplace, and we’re grateful for the opportunity to learn and grow.”

     
    Crystal Graham, Director, HR Services 
    County of Inverness Municipal Housing Corporation

  • "I truly enjoyed your presentation & discussion on Cultural Competency. Well done! "

    Richard Burelle CFO 

    County Inverness Municipal Housing Corp. 

  • “Feedback from employees and the leadership teams at both Foyer Pere Fiset and Inverary Manor was very positive and we are very appreciative of this learning. As a leader, I understand the importance for me and the entire leadership team in our organization to grow our competency in Emotional Intelligence. I see Cultural Competency, as defined by [the Creative Hub] as a critical component of Emotional Intelligence for leaders. This is especially true for our organization as we endeavor to attract, recruit, welcome, and retain employees who are new to Nova Scotia and to Canada, in order to secure our long-term sustainability. The tools [MECE] have provided in the training, will help us to grow our understanding of cultural diversity and adapt our leadership styles to enhance communication, build trust, and good relations with employees.”

    Stephen Doiron CEO  

    County Inverness Municipal Housing Corp.   

To learn More About The Program